Job at Manager, Marketing Aarong

Job Location:
Jan 5, 2017
No. of Vacancy:

Job Description / Responsibility

  • Planning integrated marketing campaigns to execute marketing strategy using ATL, BTL and TTL strategies.
  • Responsible for activation of all campaigns and sponsored events and measuring its success.
  • Ensuring effective brand communication across all platforms including in-store, outdoor, digital and print media.
  • Coordinating campaign content development by managing in house creative team and working with vendors and agencies.
  • Coordinating photo and video shoots including theme selection, site selection, model recruitment, logistics and administrative tasks.
  • Responsible for communication and coordination with all contracted vendors.
  • Work with retail outlet staff to ensure effective implementation of promotional campaigns.
  • Working on special branding projects for Aarong, Taaga and Grassroots Café
  • Managing day to day operations of branding and research units.

Job Nature

  • Full-time

Educational Requirements

  • Masters/ MBA major in marketing or a closely related subject from any recognized university.
  • 3rd division/class/CGPA below 2.0 in any academic examinations will not be considered.

Experience Requirements

  • 5 to 6 year(s)
  • The applicants should have experience in the following area (s): Advertising & Promotion, Brand Planning/Development

Job Requirements

  • Ideal candidate should have good knowledge about ATL, BTL and TTL strategies.
  • Knowledge about marketing mix and digital marketing tools
  • Knowledge about budgeting and campaign management
  • Must have strong communication and negotiation skills

Salary Range

  • Negotiable

Other Benefits

    PF, Gratuity, Health Insurance, Bonus etc.

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